According to experts, these consequences could lead to the loss of all reviews , the loss of the profile of the business that is applying this practice and the prohibition of the business from publishing its profile again within this platform (Google and TripAdvisor are the main ones). Losing the online presence could jeopardize the sales of many restaurants in our country. But it would also have economic consequences, according to Écija Legal in its report: “Minor infractions are punished by fines of between €150 and €10,000 euros, while serious infractions are punished by fines of between €10,001 and €100,000 euros, and these amounts can be exceeded up to two to four times the illicit profit obtained.”
From the point of view of reputation specialist Fernando Porta, founder of Superpopi, beyond the disappearance of the profile online or the economic consequences that this may entail, a brand should never take the risk that the market thinks it is irregularly influencing customer ratings . “Filtering is lithuania number screening undoubtedly an action with the apparent intention of improving reputation, but what it really does from ignorance is put it at serious risk.”
Écija Legal recommends “not putting these acts into practice and - if they are currently being applied - ceasing their activity immediately, since they are acts classified as unfair in terms of competition.”
It is as simple as observing, when leaving a review or being asked about the experience you had in any establishment or after an online order, whether or not there is a different path depending on the degree of satisfaction expressed; that is, asking for a review only from those people who have identified themselves as satisfied and, on the other hand, not doing so with those who have not shown a negative assessment.
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