Using Google Consent Mode Basic in Google Ads

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If you have activated Consent Mode in Google Tag Manager and your cookie banner has been configured to work well with Consent Mode, you do not need to activate the mode separately in Google Ads. It is sufficient to activate Google Consent Mode in Google Tag Manager.

Google Consent Mode Basic in other Google products
Google Consent Mode (Basic) is compatible with almost all Google technologies. Through integration in Google Tag Manager, Consent Mode is activated in all Google services that are integrated via Google Tag Manager. In addition to Google Analytics 4, event modeling also works directly in Google Ads. Event modeling allows you to measure a maximum number of conversion events in Google Ads. This has a positive impact on your conversion campaigns, as the algorithm spain whatsapp resource can better reach your target groups with more events. For this reason, we generally recommend that our Google Ads customers use Google Ads event modeling if sufficient traffic is generated through the campaigns. As a rule of thumb, you should have at least 1,000 users on the site every day who agree to tracking and 1,000 users who have declined tracking for Google's event modeling to work well.

Conclusion: How to set up Google Consent Mode in Google Tag Manager
As you learned in our guide, setting up Google Consent Mode (Basic) isn't all that complicated. Since Consent Mode is being built into more and more Google products, you should take care of setting it up on your website. In our view, Google's new data protection mode only offers advantages for advertisers. If you encounter problems setting up Google Consent Mode v2 with Google Tag Manager or are interested in setting up Google Consent Mode v2 (Advanced), please contact our friendly team . We'll be happy to help you.