The document can then be sent to copywriters who, by expanding the information relating to a single page (of which they know the title defined by the SEO), can immediately see all the reference keywords to start from.
SEMrush Related and SEO Ideas
To help us in finding new keywords and adding related ones, there are tools made available by SEMrush . Respectively:
Related keyword: for searching for keywords related to our main one, when we don't have a ready text yet;
SEO Ideas : for improving existing texts related to a keyword or set of keywords. Very useful for setting up the pages below.
Let's set up the pages
Some pages may require a little more in-depth study, because they are particularly important.
In these cases, it is good to study the activities peru phone number of competitors and the movement that exists online, around the topics we are analyzing.
For competitor analysis it may be interesting to study the following aspects:
Page Metadata
Page markup (H1, H2, etc)
Length of texts
Topics covered (you can have a quick visualization through entity extraction tools like the Italian Dandelion.eu or with any keyword density check tool)
Number and type of entities, extracted through an Entity Extraction tool - we have previously seen Dandelion - which will allow us to understand how much the individual texts are actually "understandable" by a software. Thanks to Luigi Luongo for introducing me to the tool and this fantastic application!
The analysis can produce tables like the following, one for each main keyword we are analyzing; obviously this study is usually limited to the main keyword only, for time reasons, but it can be expanded by writing software and scripts that scale the process.
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