Viral Marketing: The Ability to Make People the Spokespeople for Your Message

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4# Make a series of them
This may also seem trivial, but it is one of the key principles that will make your content memorable. People have seen your video, shared its values, talked about it, laughed about it, and maybe even got a little indignant.

And then? And then the harsh reality is that they tend to forget everything. Viral marketing lives in moments. So how do you avoid this from happening? By following up on the viral content.

One of the first examples in Italy? Do you remember the spot of the “Phone call that extends life” , a great campaign of Telecom-Sip in the 90s? Well, that is a very successful series. We followed for months the adventures of a Massimo Lopez sentenced to death who, as a last wish, had requested to make a phone call that, thanks to Telecom rates, lasted a lifetime.

A little comedy that made us want to know what portugal phone number would happen in the next episode. At the time it wasn't called viral marketing, but all the ingredients were already there!

So give people more stories, more content, more emotions.

5# Encourage sharing
This is also an aspect that is often taken for granted, but sometimes not taken care of enough. Sharing is the key word in viral marketing.

Without that there would be no marketing, much less virality. That's why you have to do everything you can to make it as easy as possible for users to share. Make your content downloadable, provide a link to insert it into various blogs or other social networks, send it via newsletter.

And don’t forget: Always guide your user. Never leave people wondering what they should do next .