Why Marketing Automation is increasingly used

[asikurrahman]

Marketing automation, by removing the flow of repetitive tasks, allows marketers to focus on more important and strategic tasks, and to execute their projects better and faster.

Another fundamental impact of MA: the collection of large amounts of important data through different digital channels.
This data is collected and made usable by CRM (Customer Relationship Management) systems that every company today should be equipped with ( read here why ).

In recent years, Marketing Automation has seen a huge increase in usage around the world .


The reason for the ever-increasing spread of MA systems lies cyprus whatsapp resource mainly in the fact that today data, as a resource, is becoming increasingly important ( see the reason here ) for the growth and development of the business of any type of company.

Collecting, interpreting and correctly understanding data and online behavior is essential today: thanks to these tools, marketing managers of companies can archive data relating to their customers to analyze them, and then use them to send the right information , to the right people , at the right time .

Marketing automation software can be easily integrated into companies' CRM systems , and support sales teams by making available valuable marketing data that can be used to personalize the company's communication to each potential customer, allowing the sales process to be speeded up and more deals to be "closed" in the same amount of time.

Read also " 7 benefits of marketing automation ".

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An important advantage of using MA systems is related to the calculation of the infamous ROI .

Today, different tools are used for each digital communication channel (email, social media, etc.). This makes it more difficult to calculate the return on investment index for marketing activities.