Facebook officially joins the short video battle

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With the widespread application of social media, users' usage habits have also changed more frequently. However, a static picture and text post can no longer meet people's social needs and has gradually begun to be replaced by dynamic videos. Among various video business models that were transformed to meet user needs, TikTok broke out with its high-quality short video posting function, became popular all over the world in a short period of time, and eventually forced the social giant Facebook to join the battlefield. The battle for short video advertisers has officially begun.

Facebook Retargeting

In order to ensure the benefits of advertising and return Facebook, whose users are gradually aging, to the embrace of younger people, Facebook announced at the end of last year (2021) that it would implement ukraine whatsapp a new feature called "Facebook Reels" and be the first to open it directly to American users. Create and share video content in feeds or communities. In addition to allowing users to create short videos on the platform, this function can also send and share short videos on Instagram to Facebook through account links, thereby attracting young users and stabilizing Facebook's advertising revenue.

Implications for content producers

• Connect with a wider audience
Following the Instagram model, Reels content will be displayed at the top of the homepage. But the difference with Instagram is that – regardless of whether the audience follows your page or not, the Reels shared on Facebook will also appear in the user’s news feed, providing an opportunity for your promotional content to reach your audience more easily, and at the same time, it also provides a good opportunity for the brand. It has opened up a shortcut for community building on social platforms. In addition to this, higher reach means more potential traffic coming back to your page, greatly increasing the chance of sales conversion.