What is the difference between a personal blog and a business blog?
They are two different types of blogs.
The term blog comes from the English web-log , literally “network diary” or “electronic diary”. In the late 90s, blogs were simply lists of links related to a certain topic commented by buy phone number list the author of the web-log . Structured in this way, blogs were mostly precursors of modern search engines.
The personal blog is born from the passion and desire to write of its author. The corporate blog is used to increase the visibility of the company or your profession. The communication objectives of the corporate blog and the personal blog are different. It goes without saying that the contents of the corporate blog posts are different. In a personal blog, the writer can range over infinite topics of discussion. Up to addressing private and personal life issues . This does NOT happen in the corporate blog, which has the sole purpose of telling what the company does for those who request a service or search for a product on the market.
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Why Start a Company Blog?
Most of the needs expressed by the public on Google are of an informational nature . They want to know everything about specific topics, themes, facts to get to the resolution of their problem more quickly. The company blog is the perfect tool to fulfill this task.
1. Brand awareness and positioning: make a dent in your customers' hearts
Imagine having a virtual living room where you can chat with your ideal clients , offering them advice and useful information. A company blog is just that: a space to build lasting relationships with your audience, showing you as a reliable expert in your sector. The more interesting and valuable your content is, the more people will listen to you, talk about you and trust your brand. And when they are ready to buy, guess who they will think of?
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2. Acquire new customers from the web
Do you know how many people search online for information about products or services like yours every day? A corporate blog optimized for search engines allows you to intercept these searches and attract traffic to your website. Imagine casting the hook with irresistible bait: informative articles, complete guides, captivating videos. The corporate blog is an essential channel for lead generation: transforming readers of your articles into potential customers. A system that allows you to easily obtain an email or contact, through the forms at the end of articles or within the body of the text. So you can carry out re-marketing and DEM campaigns on these contacts.
