The top of your LinkedIn profile is prime real estate

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It’s also wise to do this for the other job titles in the ‘Work Experience’ section. Take a few minutes to brainstorm how you can ‘extend’ the name of each job title. Also go over the job titles listed on your CV or resume to see whether they can be slightly optimized to more accurately reflect your role.

A LinkedIn profile revamp and resume / CV revamp go hand-in-hand. Of course you cannot and should not move too far away from the truth and inflate your position – but you definitely can be more precise in describing your role.

Adjust your profile settings for the search engines Remember that a boost to your guatemala whatsapp phone number visibility in Google or other search engines will work only as long as you’ve made your LinkedIn general profile available to the public (‘Profile Privacy - Edit your public profile – Customize your public profile’).

You can decide how much of your profile is available to non-LinkedIn members. For example, you can select your settings so that LinkedIn outsiders can only see your headline, job title and summary, but not your work experience or contacts.

Keyword Benefit #2: You’ll receive better search results and generate more eyeballs on your page within the LinkedIn community. Your profile can be found more easily by people searching for these particular keywords or specific industry terminology and jargon. Searchers can include recruiters, new people looking to connect and network, clients and suppliers looking to generating leads, or any other random ‘stumble-upons’ that may lead to something positive. Just adding a few keywords like ‘international’ and ‘strategy development’ to your ‘skill brick’ section (‘Featured Skills & Endorsements’) is not enough. It’s always more convincing and natural to weave these keywords into your Summary section texts. By using keywords right away in your headline, current job title and Summary section, these precious phrases describing your top features are not hidden away in other sections much further down the page.


Why force your audience to dig, scroll and hunt for what they’re looking for? Some visitors are impatient: they may click away sooner if they don’t see special words jumping out at them. Just think of it as the front display window of a popular clothing store: the very latest, coolest, most elegant and eye-catching products are right up front and center, displayed on beautiful backdrops with flattering lighting. You don’t go searching in the backroom among the boxes, racks and plastic wrapping for this season’s highlights.