Corporate social responsibility or CSR is increasingly present in the world of large companies and SMEs. The societal character initially propelled by NGOs has become a real communication tool for brands. This desire of companies to get involved in social action is above all linked to their brand image.
What would have happened if Total had not committed to the environment after the Erika sinking? How could Nike have continued in the face of the child labor scandals? The answer is simple, without a social commitment these companies would have lost many customers.
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CSR is a real strategy where companies aim to contribute to the positive effects they have on society. The example of Total is very convincing. There is the sinking of the Erika, it is committed to protecting the environment.
We can therefore ask ourselves what is a CSR approach and what are its objectives?
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