Before creating a B2B marketing video, there are some essential criteria to follow. Creating a video is based on the same principles as a blog post. Just like a blog, a B2B marketing video needs:
Strategic monitoring . Even if you are an expert on a specific subject, it is important to know what your competitors are saying. The goal is for your readers to learn something new and quickly.
Specific research . Researching a topic allows you to really know it or improve your knowledge on it. In addition, it will allow you to be clear and concise when you move on to filming. job function email list
Written preparation . Before you put yourself on stage or edit a video report, having a guide allows you not to ramble. The objective is the same as a blog post, you have to answer a question asked. A video is equal to a specific subject.
The plans . Obviously a B2B marketing video must also include certain plans of views. Having thought about it beforehand will allow you to have a better rendering.
Practice speaking . The goal of a B2B marketing video is to be clear, concise, and have a speech that everyone can understand. To do this, it is essential to prepare your speech in advance to avoid any speech tics. This will allow you to have a fluent delivery.
Location scouting . If you are shooting outdoors or on your premises, you need to make sure you know the location well. You also need to be aware of any noise or weather disturbances that may interfere with filming.
The length of your video . A video should be short. The longer it is, the more you will lose your audience. It should last between 90 and 180 seconds (including credits) maximum.
- Board index
- All times are UTC
- Delete cookies
- Contact us