Therefore, since the user experience on web pages has become a ranking factor, anyone who finds themselves improving the User Experience of a portal or an e-commerce, must pay attention to the Core Web Vitals.
Core Web Vitals evaluation passed Easy Web Marketing Nicola Onida SEO Copywriter
Positive evaluation of a website's Core Web Vitals
These, in fact, identify problems related to user experience by generating three metrics for three different areas dedicated to user experience:
Google Meta Description Positioning Easy Web Marketing
To optimize your meta description, we recommend chinese overseas asia phone number data following the search engine guidelines and not exceeding 155 characters. We also suggest using words in your meta description that a user might search for on Google, including the page's primary keyword.
The meta description is shown as a description in the snippet present in SERP, it is therefore recommended to always fill in this element manually.
The HTTPS protocol is not officially a factor (but it can slightly help positioning) but it is certainly a fundamental element to make your site appear safe in the eyes of Google and users. If you have not yet installed it, our advice is to do so as soon as possible.
Google https Positioning Easy Web Marketing
Page loading speed
With the definitive introduction of the Core Web Vitals (June 2021), page loading speed has officially become a ranking factor.
Google aims with this update to improve the general experience of users on the web.
Hosting;
Cache;
Image dimensions;
CDN.
For a more complete picture, below is Google's official guide on Core Web Vitals and how to optimize them.
SEO Friendly URL
To be SEO friendly and help improve positioning, the URL of the page must be short (between 50 and 60 characters), easy to understand (“speaking”) and contain the main keyword.
It is not as accurate as Google Search Console (and it is not very fast) but to check the positioning of your site or that of a competitor you can also perform a manual check via browser , activating incognito mode (so the searches are not influenced by previous ones).
Then just go to the Google homepage, search for the query you want to check and scroll down the page to find the site you are interested in. By going to search settings you can also extend the Results per page to 100 and then with CTRL+F type the URL of your domain.
