This put the company into B2C transactions, as a new marketing strategy, in line with consumer demand

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And it's curious to know that even though HBO Max became free as part of the "regular" HBO subscription, only around 1 million subscribers have activated the app. The price of an HBO subscription is between $5 and $20, depending on the channel package offered on cable or satellite TV. The HBO app In 2015, HBO moved to OTT (over-the-top media service). The network began allowing customers to subscribe to HBO via the app, regardless of a previous cable subscription.


That’s because in recent years, we’ve seen a new way for consumers to access TV content. Mobile devices, along with high-speed broadband internet, have made it easier for customers to watch thei israel telegram data r favorite shows anywhere, anytime. This customer segment has realized that paying a monthly cable subscription is no longer the most efficient way to watch TV – as they sometimes end up paying for content they never want to watch.


The HBO app (formerly HBO Now) came about to meet a demand from people who wanted to pay for an on-demand, a la carte service. The subscription fee is $14.99 per month and provides access to the same catalog that people would get on TV, via browser, and on some major platforms and providers. HBO Max But the changes didn't stop at "watching TV on your computer.