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This article was first published in 2021, and was updated for accuracy reasons.
Read everything that matters about Affiliate Marketing Verticals. We answer: what they are, what you can advertise (offers/products), what conversion flows work best, and where to get more scoop on them.
But first, let’s take this scenario: you want to be an affiliate brazil consumer email list marketer. You already did your research and found an interesting CPA Network that has some pretty sweet offers. You also looked for some essential tools and some software to use. And now what?
Do you:
A. randomly choose various offers to promote and collect the paycheck? Or…
B. choose a vertical and invest all you’ve got to improve your skills and advertise for that?
If you chose A, you might be onto something. However, if you chose B you are correct! Since you’re just at the start of your affiliate marketing career, it’s best to first get acquainted with the best Affiliate Marketing Verticals.
If by now you’re wondering what is a vertical, and how it fits into this conversation?… That’s just one of the many reasons it’s best to first learn the ropes, and only after start experiencing and diversifying.
What are Verticals in Affiliate Marketing?
The Affiliate Marketing Vertical is a market, industry, or niche where you can find products or services that provide for the needs of an audience.
These audiences can be made of individuals/users, professionals, or businesses that share the same demographics or pain points.
Verticals are especially important, because based on them you’ll have to choose which offers to promote, how to do it, and what formats (Push ads, Popunder ads, Interstitial ads, Survey Exit ads) to use.
How To Choose a Vertical?
The rule of thumb dictates always to choose something you are familiar with.
This way, it will be a lot easier for you to know exactly which main benefits and features your target audience wants. But most importantly, you’ll know how to speak their language.
And no, we don’t mean English, Arabic, Hindi, or other such languages (although you should consider them as well). What we actually mean is to fix (or at least provide for) their main pain points so that they will absolutely purchase your product, service, or whatever you’re advertising.
translation - localization
Tutorials for Beginners
How to localize your creatives?
Most Popular Affiliate Marketing Niches
Based on these factors, we have several main verticals in affiliate marketing:
• Giveaway
• Finance
• iGaming & Sports
• Social
• eCommerce
• Nutra • Utilities
• Web-Utilities
• Home Improvement
• Games
• Content on Demand
And the list could go on. However, these are some of the most popular verticals that our affiliates are advertising for.
which vertical to choose - quiz
Quizzes
Which vertical suits you best?
Does that sound like Chinese?
Then, let’s dive deeper into the most popular verticals. We prepared a quick glossary and a list of guides and articles on each vertical.
Let’s improve your knowledge and skills!
#1. Giveaways Vertical
Giveaways are offers that attract users with the possibility to win a prize, in exchange for a sign-up (raffle, roulette, lottery, etc.).
Conversions Flows Ad Format Useful Links
Revshare
SOI Registration
Click to SMS Push & IPP
Interstitials/ Pre-landers
OnClick Popunders / Landing Pages
Survey Exit Love For Free Stuff
Sweeps + Pop Case Study
How to win with Sweeps
Monetizing Mobile Traffic
#2. Finance Vertical
The Finance vertical encompasses all the bank, loan, insurance companies, and brokerage services (Loans, Trading, Forex, and Cryptos included).
Conversions Flows Ad Formats Useful Links
Registration & Deposit
CPL
CPS
FTD
Hybrid Conversions Push & IPP
Interstitials/ Pre-landers
OnClick Popunders / Landing Pages
Survey Exit Promoting Financial Offers
Are Crypto payouts real?
Experts explain choosing crypto offers
Cheap Leads Case Study
Finance vertical overview
Affiliate Marketing
A very detailed Finance vertical overview
#3. Sports & iGaming Vertical
The iGaming vertical includes every online game that users can play and where they can win prizes (other than Sweeps).
Conversions Flows Ad Formats Useful Links
CPL
CPL
FTD
CPS
Hybrid Conversions Push & IPP
Interstitials/ Pre-landers
OnClick Popunders / Landing Pages
Survey Exit Understanding iGaming vertical
Where to get iGaming traffic?
Fantasy Sports vs. iGaming
iGaming in Brazil
How to run cricket campaigns?
SEO Techniques for iGaming
Top popular iGaming mistakes
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Affiliate Marketing
What is iGaming and how to work with it?
#4. Social Vertical
The Social Vertical is probably one of the most popular. Why is that? Well, because everybody needs somebody.
Sure enough, nowadays, people rely on the Internet to find a suitable match. So that is what Social is all about — online matchmaking platforms (apps and websites).
Conversions Flows Ad Formats Useful Links
Revshare
CPS
SOI
Registration
Click to Call
Click to SMS Push & IPP
Interstitials/ Pre-landers
Survey Exit User Acquisition for Social Vertical
150% ROI: Social Offer for Brazil – Case Study
89% ROI: Social Campaigns Romania – Case Study
Choosing the Perfect Social Offer
#5. eCommerce
If you’re not familiar with this vertical, you must’ve lived under a rock, and you also didn’t hear anything about the pandemic rampaging the globe.
And you probably also don’t know anything about how eCommerce is going so great right now, and how it’s probably the most prospective vertical of the year, WORLDWIDE.
But enough about this. Know that eCommerce is the online heaven of shopping. From giants like Amazon, Alibaba, eBay, and Flipkart, it effectively encompasses absolutely every online store of any size. EVERY tiny, average, or large online website, platform, channel, blog, and so on and so forth that sells products/services – at a global level.
And the best part: it is highly dependent on holidays and special deals. What does that mean for you? That as long as there are any events happening that affect the masses, you will always have a promotion to run.
Take Ramadan, Easter, Holi, Christmas, New Year, Black Monday, Halloween, Valentine’s Day, Cyber Friday, Spring, Summer, Autumn, Winter, Rain, or just any international day there is anywhere in the world.
media buying trends
Media Buyin
