Using the Meta Ads platform, the online women's fashion store Le Lis brought forward its ads to attract new audiences and increase sales on Mother's Day. Photo for illustration purposes only: @marymarkevich
Meta's marketing tools, which own Instagram , Facebook and WhatsApp, are currently among the best when it comes to promoting e-commerce sites. Knowing this, the directors of the Le Lis online store used the famous advertising platform to launch a campaign on Mother's Day. The results were surprising. Read on to learn more about this success story!
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HISTORY OF LE LIS
The story of Le Lis began in 1988, when saleswoman Waltraut Guida and clothing reseller Rahyja Calixto launched the brand in São Paulo. The first store, in the Jardins neighborhood, specifically in the Iguatemi Shopping Mall , was just 46 square meters.
With elegant and sophisticated clothing , especially high-quality dresses, the store attracted the attention of upper and upper-middle class women. With exclusive pieces aimed at the luxury market , Le Lis stood out and grew in the following years until, in 2007, the founders sold it to the investment fund Artesia.
Today, with around 50 physical list of azerbaijan consumer email stores and an online store in Brazil , Le Lis sells women's clothing for all occasions, such as work and parties, for example. In addition, it sells items for decoration and room fragrances, and also has a fashion line for children.
The brand's online store, by the way, has a beautiful design that pleases shoppers. Once inside this online store, consumers can buy with discounts and installments. They can also opt for express delivery and pick up at a physical store. And finally, they have access to free shipping, a wishlist and a digital sales team.
Recently, however, it was noticed that the brand had low relevance on a date that has a big impact on commerce, Mother's Day . To change this, Le Lis's board of directors invested in a publicity project with the Meta Ads platform. Check out the details of this project in the next topic!
THE LE LIS PROJECT WITH META ADS
Le Lis’ project with Meta Ads consisted of creating an online advertising campaign with the goal of improving the brand’s sales on Mother’s Day. This campaign also aimed to showcase the brand’s variety of clothing and make it stand out from its competitors. Read on to find out more.
