Advantages and disadvantages of each solution

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As mentioned above, so-called “organic” SEO requires that you give it enough time before it becomes truly useful and delivers the results you expect.

Furthermore, and if only for the crucial role played by the regular production of quality content , the effectiveness of a natural referencing strategy requires long-term work.

Conversely, if SEO with paid advertising involves a slight V adaptation time, the duration of each campaign turns out to be much shorter .

However, this brevity requires repeating the operation regularly , while brazil phone number library carrying out frequent analyses of your conversion rates , to measure the return on investment.

It is important to clearly define your budget before choosing between SEO and SEA

In this regard, let us now approach the subject from a financial point of view.
The cost of a natural referencing strategy is, so to speak, almost fixed , not really evolving according to the number of clicks, while the amount allocated to each paid referencing campaign depends on the volume of clicks expected, and can quickly reach considerable sums – particularly in the most “tense” sectors.

Since Search Engine Advertising sometimes drains resources that could have been used for other equally – or even more – effective inbound marketing actions, the return on investment must be closely monitored .