Gathering so much information must be an exhaustive task. To achieve this, there are different strategies:
Get in touch with your sales and customer service team. They know your customers best, as they are on the front line and meet and talk to your customers on a daily basis, solve their problems and understand their pain points.
Take full advantage of web analytics to understand how users behave on your website. What products, services and topics interest them the most.
Conduct interviews and surveys among your customers and prospect database to get to know them better.
Keep an eye on your competition: observe their interactions on social media, iraq email list analyse what content they create on their blogs and external media. This can serve as inspiration and help you decide to adopt a different content marketing strategy .
Analyze your customers' conversations on forums and social networks to gain more insight into your buyer personas : what content they share, what articles are most popular, what topics they discuss on forums, what their concerns are, etc.
Push your buyer personas with inbound marketing
But your buyer persona is only half the equation. In addition to knowing your buyer persona, you also need to know where they are in the buying cycle: How close are they to making a purchase? Are they aware of the different options available on the market? Are they familiar with your brand?
Consumers need different types of content depending on where they are in the buyer's journey at any given time, so your inbound marketing strategy needs to be prepared to feed your buyer persona with content that is useful to them at each stage.
What problems does he have? How can you help him solve them at any time?
Awareness phase : In this phase, the buyer realizes that he has a need or problem. We can reach him through advertising, press releases and viral content.
Research phase: The user consumes informative content to find out how to solve their problem or need. We can help with educational videos, infographics, blogs, PDF ebooks, podcasts, etc.
Decision phase: The user is already aware of the available alternatives and is ready to choose. In this phase, it is necessary to explain our product or service to ensure that we are top of mind for the consumer, who needs to know what the advantages of our proposal are and how we differentiate ourselves from the competition. Testimonials from our clients, success stories, seminars, etc.
Action phase: In the last phase of the purchasing process, the consumer has already made a decision, so we will use inbound marketing automation techniques to close the sale of the product: promotions, product testing, offers, etc.
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