Include your popular keywords in at least two headlines

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It’s therefore important to ensure that these assets are unique from each other and work well together when they are shown in different ad combinations. When creating a responsive search ad, you can add up to fifteen headlines and four descriptions. The responsive search ad will show up to three headlines and two descriptions at a time. On smaller screens, like mobile devices, it may show with two headlines and one description. Here are tips for adding headlines and descriptions: 1.

Create at least 8-10 headlines so that there are more ad combinations to show. netherlands consumer phone number list More ad combinations helps to increase ad relevance and improve ad group performance. To increase the chances that the ad will show, enter at least five headlines that are unique from each other. Do not repeat the same phrases as that will restrict the number of ad combinations that are generated by the system. You can use some headlines to focus on important product or service descriptions.

to increase ad relevance. As you create the responsive search ad, the tool will recommend popular keywords in the ad group to include in headlines to improve ad performance. Make sure that you DO NOT include keywords in three headlines so that more ad combinations are generated. Instead you can highlight benefits, special services, special hours, calls to action, shipping and return policies, special promotions, taglines, or ratings.