Corporate influencers must be satisfied employees of a company

[mouakter16]

Many companies are now aware of how important corporate influencers are to them. No one knows the company's services and products better than its own employees. Therefore, they are able to promote and publicize them credibly and honestly.

Guardian Media Group manager Caroline Marland says that selling products can only be successful if you listen to and interact with your target audience.

Behind successful influencer work lies a well-told story. It is therefore iran telegram mobile phone number list not enough for corporate influencers to publicly present the products and services they are promoting by copying content prepared by the company one-to-one. Rather, their job is to tell convincing and inspiring stories. This is the only way they can leave a lasting impression.


If your company is considering working with corporate influencers, they should definitely be excellent storytellers in order to remain present in the minds of the desired target group(s). The American psychologist and behavioral researcher Robert Cialdini, who coined this term in his bestseller "Influence: Science and Practice", speaks of additional character traits as individual competencies that define influencers as people and at the same time as experts in the social environment.

These are, above all, trustworthiness and dedication as well as consistent behavior and social authority, which all in all create real added value.

Successful brand ambassadors should have specific soft skills such as social skills and storytelling, which are also reflected in the content. Furthermore, the person should be committed and build a good relationship with their community on social media. These and other skills are expected of corporate influencers. In the following, we want to specifically address three essential aspects.