Google Search Console: What it is and why it is essential for your site

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Google Search Console is an indispensable tool for anyone involved in SEO and/or website management.

Over time, this digital service from Google has changed, both in form and substance. Its name has also changed; before 2015, it was called Google Webmaster Tools, to highlight the purpose for which it was created.

Today Search Console is probably easier to use than it used to be, so it can provide important information even to site owners with less advanced computer skills.


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Introduction to Google Search Console
google search console

Google explains in a simple way what Search Console is. In the support section, Google defines:



“Google Search Console is a free service from Google that lets you monitor, manage, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console to get your site listed in Google Search results, but Search Console can help you understand and improve how Google sees your site.”



Benefits of Google Search Console
This explanation contains important information for those new to Search Console:

It is an authoritative source of data
Highlights problems and suggests solutions
It does not involve any costs
Does not require registration
All this translates into concrete advantages for anyone who uses a website, an eCommerce, a blog or another web platform to do business.

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How to set up Google Search Console


Setup steps
To get started with Google Search Console, you need to verify your site. The steps include:

Sign in to Google Search Console with your Google account.
Add a property (the website) to the console.
Verify ownership using one of the suggested methods (HTML file, meta tag, Google Analytics, etc.).
Set up your preferences and start exploring your data.