The potential of Instagram to promote your eCommerce

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After analyzing the potential of Facebook, we believe it is useful to focus on what is considered the second favorite social platform by the Internet audience. We are referring to Instagram , a social network that continues to show upward data, both in terms of the increase in active users and in terms of specific interest, given that 72% of Instagram users say they have made purchases through this platform . With over 1 billion monthly users, a wide range of niche communities, and a high engagement rate, Instagram 's potential is a must -have in your social marketing strategy to promote eCommerce. Instagram's potential to promote your ecommerce A limit to know There is a first important limitation to know, for those who are less experienced with Instagram: you cannot share links where and how you want, with the same ease with which this action is applicable on Facebook. Fortunately, Instagram Ads' many options allow users to fill this gap by sharing links , with the possibility of checking them through specific analysis tools.

Read also: "The 6 Key Steps to Promote Your eCommerce on Facebook" Using vietnam email data Instagram Shopping Instagram's potential to promote your ecommerce A first tip for e-commerce stores is to consider using Instagram Shopping . This is a feature that allows you to tag products within photos . This way, users can simply tap on the image to start the purchase process, completing the whole thing within their Instagram feed. NB: Tags do not appear until users tap on the photo. Is your eCommerce not performing as you would like? Discover Business data, common mistakes and best practices How to Manage Ads on Instagram There are two ways to create and manage Instagram ads: The first is to use Facebook 's ad manager ; the second is to be able to manage everything directly from Instagram . In both cases, you will need to make sure you have an Instagram business profile. When it comes to paid ads, there are several options available: Photo Ads Similar to a sponsored post on Facebook, these ads consist of photos that appear in users' feeds. Sponsored Ads These ads appear directly in users' feeds and can include links to your store.

Instagram Story Ads Ads that appear in the Story feature, located at the top of users' feeds. Video Ads Similar to photo ads, but about videos. IGTV Ads Instagram's answer to YouTube, allowing videos up to 60 minutes long. Carousel Ads Multiple photo ads that can showcase multiple colors and styles of similar products or be used to highlight your best-selling products. Instagram Ads Best Practices for Ecommerce Site Promotion Instagram's potential to promote your ecommerce Let's now look at some practical and summary suggestions for promoting an e-commerce site through Instagram: Instagram is primarily a photo-sharing app, so make sure you use Instagram-worthy images , meaning high-quality and well-structured. Use the lookalike audience feature to create custom audiences based on the interests of your current customers. Use hashtags to improve audience engagement Don't overuse hashtags: stick to four (or less) and avoid hashtags prohibited by Instagram's policies. Do you want to have a dedicated consultancy for a Social Marketing project that can exploit the most advanced strategies and tools? Contact us, we will be able to provide you with the most suitable advice for your needs.