LinkedIn's Sales Solutions Index (SSI): Definition
LinkedIn's Sales Solutions Index (SSI) is a free tool, made available by austria telemarketing data LinkedIn for all Internet users looking to obtain a first indicator to measure the quality of their presence on the LinkedIn social network and improve their performance. Indeed, based on four key indicators, LinkedIn's SSI allows you to measure how you build your personal brand, how you find prospects, share information with other professionals in your world and create lasting relationships. However, you will see that LinkedIn's SSI quickly reaches its limits and that it is an indicator that will ultimately bring you very little in the long term. It is important to know it to avoid misinterpretations and not get lost in your communication strategy on LinkedIn . In this article, we will explore the advantages and limitations of LinkedIn SSI to help professionals better understand how to use this tool to develop their business.
Step-by-step guide to measuring your LinkedIn SSI
Step 1: Log in to your LinkedIn account
Make sure you have access to your LinkedIn account before beginning the process of measuring your LinkedIn SSI.
Step 2: Go to Sales Navigator’s Social Selling Index
To measure your LinkedIn SSI , simply click on this link provided by LinkedIn Sales Navigator:
Your LinkedIn SSI will appear automatically. This is a score out of 100.
Step 3: Analyze the different SSI indicators
Once you have identified your SSI score, you can click on the little question marks to better understand each criterion of the LinkedIn SSI. We will explain these criteria below and you will understand why at Connecto, we believe that they are very limited to the point of making the LinkedIn SSI almost useless.
Understanding the 4 key indicators of LinkedIn SSI
We will now explain the four key LinkedIn SSI indicators and discuss their real usefulness.
LinkedIn SSI Indicator #1: Building Your Professional Brand
The first metric in LinkedIn’s SSI is called “Building Your Professional Brand.” This metric measures how well professionals across all industries present themselves professionally and attract the attention of prospects through their LinkedIn profile. To improve their SSI score on this metric, sales professionals should optimize their LinkedIn profile by using a professional photo, clearly presenting their skills and experience, and regularly sharing content that is relevant to their business. By using these techniques, sales professionals can increase their visibility on the platform and attract the attention of prospects that are relevant to their business.
