The Future of Social? Zuckerberg's Digital Marketing Strategies

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At the end of January, Mark Zuckerberg provided important previews of the future, which has already begun, of the social networks owned by Facebook. These are extremely important concepts to know, since within the same group are, in addition to Facebook, also Instagram, Messenger and WhatsApp, therefore approximately 2.9 billion users in the world and 140 small and medium-sized businesses that use the social services of these platforms. Words, therefore, to be analyzed very carefully to understand where to invest in the immediate future in relation to Social and Digital Marketing . business community Privacy as a prerequisite for user protection What are the key takeaways from the Facebook founder’s long post? Zuckerberg wanted to first emphasize the fact that, over the next few years, his programmers will focus on building a private social platform , as well as more social communities , new tools for commerce, tools to facilitate payments and an IT platform in which augmented reality and virtual reality will proliferate , as innovative means capable of intercepting the new needs of private users and companies.

These are not real surprises if it is true that the growing attention towards messaging sweden email data platforms and closed groups had already emerged from the analyses carried out by experts in the sector, as well as by Zuckerberg himself during some interviews given in 2019. digital marketing strategies for social networks The American visionary also wanted to establish some fixed points , starting with the protection of privacy which has created many problems for his group in the past years. Managing data with clear and transparent policies seems to be an absolute priority to avoid future problems. READ ALSO: " Managing Facebook page for companies: between Social Network and Ecommerce " The new features the group is focusing on: messaging, closed groups, more features The directions followed by the American giant meet, by Zuckerberg's own admission, the preferences of users : more intimate environments where they can interact both on a fun and business level, favoring commercial transactions. It seems like a paradox - but we know it isn't - that, despite counting on the vastness of billions of users, the desire to have approaches aimed at narrow targets is increasingly widespread . Elements such as private messaging , closed groups , and stories that change from day to day are the social areas that are recording the greatest growth.

digital marketing strategies for social networks READ ALSO: " Facebook Messenger Rooms: A New Tool for Video Calls " For these reasons, Zuckerberg admits, Californian developers have spent the last year building infrastructure to transform messaging apps - WhatsApp and Messenger first and foremost - into more opportunity-rich private platforms , where users can be found by friends, find groups based on common interests, and interact with companies in a more spontaneous and natural way. There are even bigger projects that Facebook and its affiliates are working on, such as full end-to-end encryption, interoperability between different apps, and rewriting the apps themselves for greater performance. All these processes are united by the idea of ​​building qualitatively new product experiences , created following the trends and tastes of users. The future is already present Beyond the imminent developments , the focal points identified by Zuckerberg represent opportunities already explored by the main digital communication and marketing agencies to support online business, starting with the professional use of private messaging via social media. Would you like to receive dedicated consultancy to learn about the main innovations in the sector and anticipate your competitors ?