The digital landscape for businesses

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Digital transformation is accelerating, Digital Marketing strategies have proven to work excellently compared to traditional sales systems, obviously if there is a clear strategy at the base and the most suitable tools are chosen. The COVID-19 pandemic has led many businesses to start operating online alongside a huge increase in shopper interest in purchasing goods and services online, with the trend continuing to grow. In truth, what is commonly defined as digital transformation was already underway before the pandemic. COVID-19 has accelerated the process, effectively forcing companies and buyers to move to the online marketplace. In other words, digital and on-demand features (one above all: customer support chats) will soon be standardized services that customers will expect to find in every context. digital landscape Read also: "The crisis? It can become an opportunity for growth!" 6-Month Retrospective on Marketing, Sales During COVID-19 Emergency Phases The Importance of Chats to Initiate and Maintain Customer Contact digital landscape As previously mentioned, chats have the ability to maximize users’ on-demand experiences.

The push is provided by increasingly stable technological supports combined uk email data with the convenience of a fast and informal system. Increased web traffic In October 2020, total web traffic was 34% higher than the previous year, and since March there has been an increase of over 25%. To put it simply: users continue to increase online purchases, and companies with a more structured online presence seem to benefit the most. If we look at the breakdown by sector, the computer software segment marks a +51% compared to last year. This reflects the digital transformation that was already underway before COVID-19. Compared to last March, almost all sectors have returned to pre-COVID levels. Inbound strategies continue to prove effective for engaging potential buyers Marketing Emails digital landscape Marketing email volume has increased 49% overall since the start of the pandemic and is now 52% higher than pre-COVID levels. This is a continuation of a trend of increased traffic that we have seen in recent months. At the start of the pandemic, email volume had increased by almost 30% (March 2020). Over the summer, the email sending index remained stable at about 30% above pre-COVID levels and increased again in the fall. Response rates are also positive, with 10-20% above average, since April 2020. In the spring, open rates peaked immediately after the pandemic began, then stabilized during the summer and fall.

Email is still a valuable channel for salespeople, but mass sending doesn’t see increased responses from prospects. Web users have many more options than ever before to signal interest in a brand or product (visit the company's website, convert on an offer, sign up for a demo, etc.), so before doubling down on these tools, it would be wise to better focus on the individual purposes. Sales Call Calls to sell are up 21% year-over-year, up 18% since March. An excellent recovery after a sharp decline (-25% from March to June) last spring. If we look at prospecting calls based on company size, we notice that at the beginning of the pandemic, smaller companies had focused on telephone contact with potential customers, with significantly more effective results than medium and large companies. There are several reasons for this : smaller companies have fewer customers, fewer contact channels, and salespeople generally have stronger relationships and connections with their long-standing customers. When the pandemic created a period of global uncertainty, these trusted relationships emerged as important references to overcome difficult times. Everything you need to increase your turnover with a Digital Strategy! Download our guide Sales results are gradually improving digital landscape Successfully completed offers Over the past few months, we have seen companies adapt very quickly to new situations.