Here's why the future of Digital Marketing is based (also) on Programmatic Creative

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What is Programmatic Creative ? In Italian we could define it as programmatic creativity, which can be defined as that methodology that allows a series of creative executions based on data and assisted by software, to reach specific marketing objectives (obviously Digital Marketing). The purpose of Programmatic Creative is precisely to exploit data connected in particular to online advertising, in order to obtain a more effective operation of the tools used, capable of capturing the attention of our audience and improving the results of the campaigns. Programmatic Creative: A Growing Phenomenon programmatic creative Thanks to Marketing Automation software, we can say that Programmatic Creative is experiencing strong expansion. This is especially true given the results that the applications are gathering. In fact, studies show that creativity optimized using dedicated software can increase campaign performance by between 30% and 50% .

In other words, Programmatic Creative is addressing countless challenges in the uae email data production and creative management of ads on the web, allowing them to maximize their effectiveness in terms of relevance to the target. Read also: "Marketing Automation: A tool capable of increasing turnover" How Programmatic Creative Works What is the difference between programmatic and creativity as we have always known (and applied) it up to now? Programmatic Creative takes full advantage of new technologies - and in particular on the element - user experience , to be specifically adapted and personalized to the audience to which it is addressed . It starts with the extremely accurate preparation of the ADV testing phase. By testing the variations of a single message, Digital Marketing departments can exploit the different learning mindsets (technically defined as learning mindsets) to discover and record new information about the target audience.

Programmatic Creative also has the "power" to help marketers keep their corporate ad creatives always up to date for the target audience , through rotations, sequences or simply by allowing technicians to update messages in real time. Download our guide on optimizing a digital marketing campaign and discover the results obtained by our method! Programmatic creativity does not mean robotic programmatic creative It is important to remember that Programmatic Creative, while software-assisted, does not mean “robotic.” The technologies applied are specifically designed to support data and creativity, thus raising the bar of what you can achieve with your paid ads. As a technology category, Programmatic Creative is primarily used by designers to streamline and automate routine and repetitive parts of the ad design process. This technology is also particularly useful for campaigns that involve creating a large volume of ads. Do you want to have a dedicated consultancy for a Digital Marketing project that can exploit the most advanced strategies and tools? Contact us, we will be able to provide you with the most suitable advice for your needs.