Marketing Tips to Defeat the Crisis

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Before illustrating the three marketing tips useful for improving your business performance, it is right to underline some factors that, even with Covid-19 outside the door, must not be overlooked to communicate in the right way. When you design a communication campaign think about: Audience you are addressing What are you proposing? How to communicate Best channels and tools to use Goals you want to achieve Audience you are addressing Yes, the first and last points of the list are the same and they are there to highlight how important it is to know your target customers to reach them with messages that are right for them. Now let's move on to some activities that can be useful for any type of business. Make yourself useful, your stakeholders will be grateful Marketing Tips: Using the Web to Talk to Stakeholders This is not the time to disappear from every media waiting for everything to pass. The world does not stop even if we are all at home and if you do not think about talking to your customers (or potential customers) your competitors will do it and gain their trust. One of the most used strategies is to create content that is useful to people during this period of forced withdrawal. There are starred chefs who cook from home revealing culinary tricks, brands in the fitness sector that offer video lessons for doing gymnastics without going out, DIY companies that teach how to do household chores.

It's time to leverage the wealth of knowledge stored within your company to lend a hand to those who are looking for information, entertainment, answers to problems they didn't have before the lockdown , for example preparing at least three meals a day or filling entire free days. Those who connect with your brand through content that satisfies them today will likely remember you even after the crisis and will be more likely to become or remain your customers. Download the guide on optimizing a Digital Marketing campaign and see the results obtained by our method! Create new opportunities for lead generation Marketing Tips: Lead Generation Trade fairs are one of the most used channels by companies, especially B2B ones, to gain new business contacts and, probably, this year there won't be all those that were scheduled. Using digital marketing to get quality leads is the right way to not miss opportunities and future sales. One methodology is Inbound , which is based on content specifically designed for specific customer profiles, or Buyer Personas. By publishing texts, videos, infographics that meet the real needs of your target audience, you can involve new users and those most interested in your products will become buyers.

Alternatively, you can offer a service for free. For example, if you are among the thailand email data companies that can continue to work, you can think about eliminating shipping costs or if you are among those who must stay at home, you can create free webinars . Users will take advantage of the free delivery or the video course and will leave you their contact details (often the email) to which you can send targeted proposals and information. Another tip is to create fun contests on social media that involve an activity related to your company. You may also like: " Hashtags and Social Media: 5+1 Ways to Be Proactive These Days " Optimize your web presence Marketing Tips: Optimize Your Web Presence Almost certainly your website will have been made following the rules of SEO, perhaps you will have a blog where you already publish good content, surely you will have at least one active account on a social platform. Even if it seems like everything is well managed and results have always come from these digital channels, it's time to optimize even what is optimized . It is unlikely that there will ever be a moment of such calm in the company again, when many resources, including those of marketing, will be free. Why not take advantage of this opportunity to also put under the magnifying glass those processes and strategies that are working?