Ultimately, the success of Coca-Cola depends on

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Its ability to meet consumer demand for beverages and add value to its customers. Market share Coca-Cola has the largest market share. According to a report, Coca-Cola products are sold in over 200 countries. The report also shows that of the 50 billion different beverages served worldwide in a day, approximately 1.9 billion are owned or licensed by Coca-Cola.


Overall, beverages with the Coke or Coca-Cola trademarks dominate the soft drink market. Recently, Coca- band phone number list Cola was named the first company to surpass £1 billion in annual sales. It has a more prominent market presence in the carbonated soft drink segment. Although there is a rivalry between Coca-Cola and Pepsi, Coca-Cola has emerged as the dominant beverage supplier. Repositioning of the portfolio There are several brands under Coca-Cola that are currently in circulation in the world.


This is because the company produces carbonated drinks and other types of beverages. Therefore, Coca-Cola has repositioned and downsized its global brands before dividing them into five (5) major product categories: Coca Cola; Plant, food juice and diary; Rising; Sparkling flavors; Hydration sports tea and coffee. Therefore, when launching products, the culture of the country is usually taken into account. Brand association In the US, Coca-Cola is one of the most “emotionally connected” brands.