Be careful with hasty digitization measures

[mouakter16]

Whether digitization first or now – caution is advised. All ad hoc rolled-out measures carry risks that can lead to overstretching later due to establishment:

Sovereignty of customer data?
Ethical decisions/ethical commitment?
Customer centricity?
Fairness in relation to employees, service providers, etc.
ecological action
It would be fatal if everyone involved now focused on the big platforms and flooded them with even more customer data. But apps that monitor us completely will not disappear anytime soon after Corona. For the time after that, ethical questions need to be thought through at the European level and balanced out transparently - perhaps even for the first time. Every single company can make an important contribution here.

But there are also many initiatives that are moving in the right direction italy telegram mobile phone number list when it comes to local businesses: local platforms such as neighborhood assistance and cooperation are emerging (#supportyourlocal…).

anchor
Supporting the customer even beyond the crisis
Companies with diverse business models and agile/relevant offerings will survive this crisis. The big question for companies should therefore be:

What contribution are we making to society (and our customers) to get through these times? And how do we treat our customers, employees and corporate influencers ?

In terms of marketing, I'm currently observing that many campaigns focus purely on CSR topics, unfortunately often without making a real contribution. But only what really gets to the heart of the matter generates relevance. Publishers, for example, provide free offers and make home schooling easier. Fashion brands produce respiratory masks at cost price. This entrepreneurial attitude will pay off in the long term and generate high (new) customer loyalty. Whereas social media, print or TV campaigns that only tell us that #stayathome is the right thing to do today will gather dust in the deep valley of (brand) irrelevance.