Adding special Schema markup to your FAQ section will increase your chances of appearing in snippets or the “People Also Ask” section.
How to search for FAQs?
Dive into Google's People Also Ask section, Google Keyword Planner, Semrush tools, AnswerThePublic, etc. to find out exactly what your audience is curious about.
Write a relevant response. It should be one paragraph long and include relevant keywords. Keep it simple, relevant and useful.
Make sure your knowledge base articles are of appropriate length
The ideal length of an article varies depending on the topic, audience, and competition. But in terms of SEO, netherlands telegram long-form content ranks better, significantly more articles from 1000 to 2500 words. Why? There is more scope to include relevant keywords and in-depth coverage of the topic.
At the same time, the 600-700 word range is a good starting point for effective knowledge base articles. Feel free to expand it if the complexity of the topic warrants it.
The best way to balance good user experience and SEO length requirements is to create detailed articles that address a specific user question.
Optimize article title, meta description and URL
Optimizing your article starts with strategically placing your main keyword and following best practices for each structural element. Below, discover essential tips for weaving your main keyword and optimizing the critical parts of your article:
The URL for your knowledge base article should be short (1-4 words). Make sure it does not include _ or @ symbols. Separate terms with a dash -.
The page title should also contain the main keyword and be limited to 65 characters, making sure it differs from Headline 1.
The meta description should briefly summarize what your article is about and complement the title. Make it engaging; for example, include part of the answer to a "how-to" question to entice readers to explore your content further. This element should be no more than 160 characters long.
Add your main keyword in the first paragraph. Google can use this section to replace the meta description in search results, so an optimized introduction is crucial.
Establish internal links between your knowledge base articles
Internal links between your knowledge base articles are a powerful navigation tool for your readers. For example, the orange parts of the Semrush article text are inbound links that take visitors to relevant articles: