Take care of the timing SMS is all about the right timing. Messages are opened in jordan mobile phone numbers database an average of three minutes. Responses to SMS-promoted sales, promotions, and events are most effective when they are last-minute impulses (again the FOMO logic). For example, send a message Friday afternoon if you have a store opening event on Friday night. If your restaurant is running a dinner promotion, send it at the end of the day, not in the morning.

Sending messages too early in the morning or too late at night can put you on shaky ground. Hours between 8 a.m. and 9 p.m. are acceptable. To take SMS timing to the next level, determine the best time to send a message to a specific individual based on their previous interactions with your texts. This ultra-targeting goes beyond region and demographics to tailor your marketing to achieve the best results. To achieve this you need to depend on automation tools, which brings us to the next point.