Trust remains a key factor when it comes to purchasing. Added to this is the current period of uncertainty and growing concerns about privacy due to the perception of big tech overreach. Consumers prefer the softer approach of content marketing, which informs and educates without being intrusive.
Influencers who produce authentic content and have canada business email list loyal followers can bring credibility and integrity to your brand. This type of trusted voice will become even more valuable as consumers wade through fake news and intrusive data collection.
Continue to seek out influencers within your niche who produce content relevant to your brand. Build relationships early, as these affiliates will be in high demand next year.
3. Localization can help you gain attention and trust
Localization is the practice of understanding your audience’s culture and marketing within their established norms and expectations. Members of the various groups your brand may reach will prefer affiliates who understand the nuances of their customs and worldviews.
As technology advances, brands have greater reach and access to different populations. To better connect with these segments, it’s smart to identify and establish affiliate partnerships with trusted voices within these communities and subgroups.
Influencers will become even more important
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