A method built on competitive advantage

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You won't have to rack your brains over pricing if you know exactly what the strengths of your company and product are from the start. Give the consumer clear benefits from working with you, and people will come to you themselves.

What can become such an advantage? Convenient geolocation, 24/7 work schedule, pleasant interior, a large range of goods or services, etc. Here you just need to compare everything correctly and give the consumer prices that he is psychologically ready for.

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Method of offering additional goods (services)
This is also a separate opportunity for additional earnings, and it is necessary to use it as a pricing tool. For example, this is what Gillette did when it began to sell consumables for its razors, which it sold at a price lower than cost. But the prices for replacement blade blocks turned out to be quite high. Or the example with the PlayStation console. The manufacturer did not earn so much on the sale of the consoles themselves, but on the disks for them.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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Setting the base price
This is when a company produces a mass-market product, and sets prices that are approximately average between the cost price and the price tag that already exists on the market. It is clear that here the profit will depend on sales volumes. In general, this is exactly what always happens when it comes to mass-market products. The company's income grows along with the increase in the number of sales, and due to this, the cost price can be reduced. Therefore, here you should always remember the upper limit of the prices set on the market.

For example, Renault developers were tasked with coming up with a beautiful, good car, and one that would cost no more than 5 thousand euros. The engineers designed the Renault Logan.

The essence of pricing psychology

It has flat glass (like the military Willys), cheap plastic, the seats do not fold, the trunk can only be opened with the ignition key, there is no hydraulic drive to the hood (there is that cute metal stick). Assembly shops were located in Russia, Romania, Columbia, Morocco. Yes, it still turned out to be more than five thousand euros. And yet this pricing method worked great, the car turned out to be in high demand.