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For the digital world, 2019 represents a list of belgium consumer email year full of new trends, tools and opportunities. I will share some of them with you below:
1. Video marketing on social media
As we already know, content is king. However, within the whole range of content formats, video has gained a lot of strength in recent years, since, due to its characteristics, many users find it a more reliable format. More than 85% of online shoppers say that video helps them in their purchasing decision.
video marketing
One of the strategies that should be implemented this year is fast or ephemeral advertising (advertising that is consumed immediately) on social networks, which consists of being present in formats such as Instagram, Snapchat and Facebook stories.
Likewise, augmented reality and virtual reality, along with 360º videos are gaining acceptance among users and marketing strategies in companies. Expert Naxto F. Laguna points out that for 2019, the keys for video should be immediacy, interaction and personalization.
2. Fast content for fast users
Nowadays, users increasingly search through search engines like Google, and they do so at specific times.
fleeting content
For example, when it comes to an automotive product, many users identify the necessary part, its function, price and where to get it.
Therefore, they look for the information to be adequate, since in many cases the user accesses the website for only a few minutes or even seconds. In that time that we have the user's attention, we must inform them about what they are looking for and project that we are a good and safe option.
3. Mobile commerce
Mobile browsing continues to grow, with more than 70% of the population in Mexico who own a mobile device accessing e-commerce portals and making their purchases from there.
mobile commerce
According to the study “Digital in 2018 in Central America” conducted by Hootsuite , by 2030, mobile commerce will be the only way to purchase, which is of utmost importance for businesses in Mexico to take into account and prepare their migration to mobile commerce, maintaining a good loading time and improving the user experience.
4. Automation of marketing tasks
Many companies already do this, they have software that helps them control and automate marketing actions , having positive results in the generation of prospects and clients.
marketing automation
91% of marketing professionals consider this type of tool very important, as it allows them to save time and effort.
Automation helps companies perform sequential actions automatically, in order to focus on much more strategic and complex tasks, thereby saving resources. Tasks such as sending emails, publishing content on blogs and social networks, as well as generating reports, are part of the actions that tools like Hubspot can help you automate.
According to Nucleus Research , automating marketing tasks leads to a 14.5% increase in sales productivity and a 12.2% reduction in overall marketing expenses.
5. Voice Search Marketing
Voice-enabled devices have skyrocketed in 2019, as this way of searching for information is easier and faster for users. According to ComSco re analysis, nearly 50% of searches will be done by voice in 2020 .
voice search
The key to the success of this trend is the campaigns that are carried out with the help of Google Ads . The messages of these ads are the way to reach the consumer; they must be as specific as the users are searching, since that will allow you to appear in the first places.
Now, which option is right for my company?
Every organization has to establish what its objectives are for this year and what budget it has available to achieve them. But one trend that is undoubtedly yielding great benefits is the implementation of strategies focused on mobile and social networks.
Likewise, this year is the best time to invest in fleeting content through strategies that are appropriate for your buyer persona. This format can include content such as short tutorials, infographics, and more visual articles. Remember that attractive and fast content boosts brand presence and CTR (Click Through Rate.
