Strategy for Choosing Topics The main premise should

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Be to produce content focused on user experience, transmitting experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). According to Scott Chow from The Blog Starter, this means producing content with new information and approaches, which AI tools cannot produce, to gain a competitive edge. In practice, the focus should be on topics that: Demand in-depth analysis; Help the user make individual decisions based on their context; Transmit human expertise and a higher level of specialization; Explore information related to recent contexts and events, prioritizing originality.


Case Study: Trending Keyword As I mentioned, everything I’m presenting in this article is business owner phone number list based on research and facts, and most importantly, on our own experience. We’ve run a series of tests and updates to our own strategy, as well as that of our clients, to ensure our numbers continue to grow in a reality where many sites are losing traffic. Here are the components integrated into the blog posts utilized for testing: An in-depth analysis; Expert insights; Originality; And, most importantly, a context that is both timely and trending In July 2023, we capitalized on the buzz surrounding the Barbie movie to create an article about the “Marketing of the Barbie Movie” — which quickly became the most accessed article of the month, bringing a peak in traffic beyond the evergreen articles.


This article was written by one of our Content Specialists, who ingeniously brought her expertise not only as a Marketing professional but as a fan of “Barbieland” to create a unique, highly timely article, relevant to our audience, with updated data, that rode on a trending keyword of the moment. Essential Elements of On-Page Optimization In addition to the strategy adopted in choosing topics to explore, some elements need to be prioritized to guarantee an advantage over the competition.