After all, people are all around a business

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A user-centered mentality guides it. Customer Experience (CX): marketing and relationship strategies aim to create a valuable experience for consumers during their interactions with the brand (most used in marketing). A customer-centric mentality guides it. What the concept of Human Experience (HX) proposes is that companies be human-centric. This means focusing strategies on human beings because they do not only use or consume products — they simply live.


And brands and products are just one element of their lives. So, the question is: how can fusion phone number list marketing be more relevant in people’s lives? The idea behind the Human Experience is to create experiences that connect with people’s purpose, not with the idea of consumption or use. Furthermore, the concept of Human Experience encompasses not only people on the outside but also employees and partners who are part of the company.


Considering these aspects, Deloitte proposed the following formula that synthesizes Human Experience, considering the experience of consumers (Customer Experience or CX), employees (Workforce Experience or WX), and partners (Partner Experience or PX): human experience formula Why is it important to focus on the human experience? Using the Human Experience perspective in marketing makes companies more prone to doing good for people.