"Nobody should ever take anything for granted..." These words come from the song "Nobody Takes Anything for Granted" by Jaroslav Ježek, Jiří Voskovec and Jan Werich from 1931. One of the main characteristics of a specialist in the field called SEO is that he really does not take anything for granted. If we wanted to characterize SEO in one word , it would be the word "change" . However, this does not mean that there are no immutable SEO principles that are known and easy to grasp, what forms the core of SEO. This includes content and its credibility. Users will always expect us to provide them with beneficial and reliable, properly structured information .
In addition to these basic SEO principles, there are variable factors that cause a certain degree of uncertainty. Search engines are constantly adjusting and improving their algorithms , and success is never guaranteed. John Mueller said in one of the video calls for webmasters: “Generally speaking, just because a website has ranked well in search results for several years does not mean that it will rank as well in the future.” Not only algorithms change, but also people and their behavior , for uae email list example, the number of searches from mobile devices is increasing , the area of interest is changing and with it search queries, etc. The basic principles of SEO remain intact, you just need to be able to respond to the changing situation and trends in search, as well as to the increasing pressure of competition.
Tip for you! Also read our article History of SEO: Where it originated and how it evolved , in which you will learn how SEO was created and what changes it is going through, as well as an article about what Google tells us about the main algorithm updates .
What is expected from an SEO specialist?
The skills and qualities of a good SEO specialist can be summarized in a kind of ten:
Uses critical thinking (#2)
He enjoys searching and loves to learn (#3)
Can convince others of the correctness of their actions (#4)
Uses his technical or programming skills (#5)
Takes care of developing quality content for websites (#6)
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