Landing page
One of the most important points to evaluate in the Quality Level is the landing page, as it must not only be relevant to the keywords and your ads, but it must also be well programmed , that is, easy to load, have cache elements for quick future views, legible text, among other technical aspects that seek to measure how good the user experience will be when reaching it.
It may seem like something so logical, but in list of bermuda consumer email many cases the importance of this point is not fully understood; taking the user to where they expect to go is something that will make conversion much easier for you. It is essential to offer the necessary information so that the user makes the decision to purchase or request commercial information about your products. This is something that having a well thought out and structured landing page will help you with.
Optimized budget
Another crucial point is to allocate your budget to the campaigns that work best, that is, those that have a better cost per conversion. It sounds logical, but it is very easy to overlook it when focusing on allocating the budget to those products that are most profitable for our business.
And it is necessary to constantly analyze how a certain campaign behaves according to the allocated budget. If you see that no matter how much you increase it, your number of conversions does not increase in the same proportion, it could be that for now that is as far as the performance of your campaign goes (assuming that you have already optimized ads, landing pages, keywords, etc.), so it is advisable that you redistribute your budget with those campaigns that can make the best use of it.
Campaign structure by product or service
The structure in which you manage your campaigns says a lot about the understanding between your offer and the way the market searches for it. It is recommended that you have a campaign per product or service , so that each ad group contains the different ways in which they can search for your solution, seeking high relevance between keywords, ads and landing pages.
This can be accompanied by the geographic locations where you offer your solutions, that is, you can divide campaigns by product and city. In line with the previous point, one campaign can spend more than another, depending on the existing demand, as well as some regionalisms of the language.
Bidding strategy
The bidding strategy you choose will help you a lot to optimize your budget, but it is advisable to do it in a phased manner , that is, step by step. Modify it as you obtain more information to change to a more advanced bidding strategy.
From the beginning, my recommendation has been to start with a strategy to maximize conversions, where you learn and adjust everything mentioned above and know very well the limits of results that your established budget can provide.
Once you have that very clear, you can move forward with a CPA bidding strategy , in which you indicate that you want to maintain a certain cost for each prospect acquisition and continue monitoring the performance of your campaigns. At the same time, it is important that you have your closing rates well measured , that is, how many of those prospects become customers, so that you know more about the return on your advertising investment.
Finally, you can choose to provide better feedback to the platform by indicating how much revenue each client will give you on average, so that it focuses on improving that ROAS based on your clients closed through your advertising campaigns.
As you can see, optimizing your advertising campaigns is a constant task of monitoring, knowledge and adaptation to the market. With the goal of always keeping your company current in the industry, I can give you these recommendations today, but if new trends emerge in the future, rest assured that I will be sharing them with you.
