What is a Micro-Influencer?
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Source: BondAI
A micro-influencer is an individual with a solid social media following who can influence their followers .
A micro-influencer is an individual with a relatively small but large social media following. They typically have between 1,000 and 100,000 followers, with the vast majority falling in the 1,000-5,000 range.
While micro-influencers may not have the same reach as celebrities and mega-influencers, they are often more relatable and trustworthy to their followers, making them extremely valuable when it comes to product and brand promotion . Plus, because they have a smaller follower base, they often charge less than more prominent influencers.
10 Ways Micro-Influencers Are Moving the Needle
While micro-influencers may have a smaller following than other types of influencers armenia phone number resources they can still effectively promote your product or brand. In some cases, they can even drive more results for your business than tier 1 celebrity influencers. Here are 10 ways micro-influencers can help you.
#1. They Have an Active, Participating Community
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Source: AmandaZ on YouTube
Micro-influencers often have a much higher engagement rate than other influencers, because their followers are often more interested in what they have to say and more likely to take action on their recommendations.
Micro influencers can work with a variety of experts, live video producers, and content writers. This will further enhance the need for unstoppable content. They can foster high levels of engagement that help build bridges with followers. Long-term relationships based on trust translate into memorable projects, social programs, and good advertising results.
Engagement is valuable for brands looking to promote their products or services, or simply gain more followers. After all, having a small number of people interested in what you have to offer is much more effective than having a large number of people who couldn’t care less. Make sure you’re tracking your own engagement rates, too.
#2. Audiences Engage More with Micro-Influencers
Another reason why micro-influencers are so effective is that they are often more relatable than other types of influencers. This relatability is important because their followers are more likely to know them in real life and have a similar lifestyle.
For example, if you are trying to reach mothers, working with a micro-influencer who is also a mother will be more effective than working with a celebrity who is not a mother.
This relatability makes micro-influencers more trustworthy, and their followers more likely to take action on their recommendations. After all, people are more likely to take action when it comes from someone they know and trust.
Additionally, micro-influencers are often seen as more authentic than other influencers. This authenticity is because they are not just promoting a product or service for the money, but because they believe in it, making their recommendations more credible and trustworthy.
#3. Consumers Want Advice From “Real” People
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Source: BeingHer on Instagram
Speaking of authenticity, micro-influencers are also generally more trustworthy than other influencers. This is because their followers believe that micro-influencers only promote products or services that they truly believe in. This makes their recommendations much more believable, which helps brands make more sales.
Even if a micro-influencer is paid to promote a product or service , they are more likely to be upfront about it than other influencers. For example, a micro-influencer is much more likely to disclose that they received a free product in exchange for an honest review than a celebrity who is paid to promote the same product.
This transparency makes micro-influencers more trustworthy, and their followers more likely to act on their recommendations.
Let’s say you sell mattresses. Instead of bombarding potential customers with your latest awards and accomplishments, ask micro-influencers to test and review your products. They might mention how your mattress helped them get a deeper sleep . Because you’re targeting a specific need, you’re more likely to attract interested buyers.
#4. Micro-Influencers Get Paid Less Than Other Online Personalities
One of the main advantages of micro-influencers is that they are much more affordable than other types of influencers. This is because they typically have a smaller follower base and are cheaper to work with.
This makes micro-influencers a great option for brands on a tight budget. After all, you can get the same level of visibility as an influencer, but at a much lower cost. You can even implement zero-cost strategies . Instead of paying an upfront fee, offer your brand’s products and services for them to promote.
However, don’t make the mistake of thinking that micro-influencers, while cheaper, aren’t as valuable as other types of influencers. In many cases, they can be just as influential, if not more so. In fact, the ROI of using a micro-influencer can sometimes be higher than using a celebrity.
#5. Micro Influencers Are More Responsive
Micro-influencers are also generally easier to work with than other types of influencers. This is because they tend to have a smaller following and are therefore easier to manage. While this is a general statement, it is generally true that micro-influencers are more receptive to brands and easier to connect with.
This makes micro-influencers a great option, especially for brands that are new to partnership marketing. After all, working with a micro-influencer is often less intimidating than working with a celebrity. They can also be a more manageable option for those who don’t have the time or talent to manage a large number of influencers.
#6. You Can Work More Closely with Micro-Influencers
Micro influencers are also more flexible than other types of influencers, as they typically have smaller teams and can work with brands more personally.
This flexibility can be extremely valuable for brands looking to get the most out of their influencer marketing campaigns, after all, you can work with the influencer to create content tailored to your needs.
What does it mean for an influencer to be flexible?
This means they can quickly adapt to changes, whether it’s a change in the brand’s message or a change in the platform they’re using. For example, a micro-influencer can switch from Instagram to Snapchat in an instant if that’s what the brand needs.
We recommend adding them to your task management platforms for better collaboration. Let’s say you run a home design business. If you already use time tracking software, you can add another section for micro-influencers who promote your brand. That way, everyone on your team is aware of each other’s roles.
#7. Micro-Influencers May Use Your Hashtags More Frequently
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Source AccuRanker
Micro influencers are also more likely to use your branded hashtag than other types of influencers. But that’s because they want to show their followers that they use the product or service they’re promoting. This level of authenticity is key to driving sales and making a big splash for your brand.
This is incredibly valuable for brands looking to increase their visibility on social media. After all, the more people who use your hashtag, the more likely your brand is to be seen by potential customers.
Pro Tip: For brand awareness, choose unique hashtags that your target market will associate with your business name .
#8. Micro Influencers Will Make You Use Your Promo Codes More
Micro influencers are also more likely to use your promo code than other types of influencers because they want to earn money from their followers by promoting products or services.
This is incredibly valuable for brands looking to increase their sales. After all, the more people who use your promo code, the more likely they are to make a purchase. Using a promo code from a micro-influencer can easily increase the conversion rate of a campaign. We’ve seen this time and time again.
But before you assign unique promo codes to your influencers, make sure you clearly define your pricing model. Specify exactly how much they will receive for each sale. Otherwise, problems can arise, especially if you’re running a subscription business model.
#9. Aspiring Influencers Are Passionate and Driven
Micro-influencers also tend to have more energy than other types of influencers, because they are often passionate about the brands they work with and want to share that passion with their followers.
This level of enthusiasm can be extremely valuable to brands looking to connect with their customers on a deeper level. After all, when an influencer is passionate about your brand, their followers are more likely to be passionate about your brand as well.
