SEO is to make your business easier for customers

[akbhasan185]

A month later, your orders for this item triple, and when you check, you find that Google is now bringing up your new page for local customers seeking “gluten free pizza”. You’ve successfully taken an action that has influenced the search engine to the benefit of your business. All local SEO and organic SEO basically comes down to this sort of experimentation, however complex a given strategy or tactic may be. Decades of such testing and clues from Google have enabled local SEOs to summarize Google’s local algorithm as having three main components: Proximity: the distance between a searcher and a business Relevance: the result that is the best match for the intent of the searcher’s query Prominence: how well-known and well-cited a business is, based on what Google has learned about it by their crawl of the Internet In practical terms, if I search for “gluten free pizza” while located in close proximity to the pizza place example, and Google finds the page you’ve created about this menu item with lots of relevant text on it, and Google has also found a lot of other websites referencing your gluten-free pizza (making it a prominent local resource), then your restaurant has a good chance of being shown to me as a result.

So, while the hundreds of factors that make up Google’s several algorithms belgium phone number library are secret, you’re standing on established ground by doing all you can to work on the relevance and prominence of your business so that Google returns it as a result to searchers within Google’s concept of appropriate proximity. 4. What are the benefits of local SEO? Diver underwater looking at some small fish and coral. Once you dive into local SEO in earnest, you can expect to find treasure.

If the goal of local to find and choose on the Internet, then the most obvious benefit for your company will be increased profitability. Customers reward businesses that make things easy for them, and a greater number of transactions should ultimately result from your work. But, the total array of benefits is enormous! When done well, local SEO can increase your: Customer service quality Knowledge of your customer base Sales Repeat sales (customer loyalty) Bookings Rankings Publicity Foot traffic Website traffic Phone calls Texts Chats Reviews Form submissions Brand awareness + positive reputation Email subscriptions B2B relationships Word-of-mouth referrals Power for civic good And so much more! The amount of benefit you can expect to enjoy from engaging in local SEO will depend on: 1.