How to prepare your e-commerce for Children's Day

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Children's Day: check out everything you need to know to avoid messing around at work and sell more on this special date!

Holidays are important for many different retail sectors, as they represent excellent opportunities to boost sales and build customer loyalty. In addition to taking advantage of regular business calendar dates, e-commerce, in particular, has its own festive occasions. Cyber ​​Monday and Free Shipping Day are good examples of dates that are widely used by digital commerce.

But that doesn't mean that traditional events like Children's Day costa rica phone number list be left out of the planning of those who sell online. According to data from the 39th edition of Webshoppers , e-commerce registered 4.8 million orders, revenue of R$1.9 billion and an average ticket of R$409 during Children's Day 2018. It's impossible to ignore numbers like these, right? If you want to prepare your e-commerce for October 12, check out our tips and happy selling!

See also: Take advantage of commemorative dates for your niche .

What do people buy on Children's Day?
According to a survey by Opinion Box , 58.1% of consumers intend to make a purchase on Children's Day. But what items do these people intend to buy as gifts for their little ones? Knowing this is very useful for preparing your online store's inventory! Another study, this one carried out in partnership between the National Confederation of Retail Managers (CNDL) and the Credit Protection Service (SPC), carried out a survey that answers exactly this question, showing which products consumers intend to buy for the date. As expected, clothes, shoes and toys occupy the top positions. Check out the full list:

Image: National Confederation of Shopkeepers (CNDL) and Credit Protection Service (SPC).
Image: National Confederation of Shopkeepers (CNDL) and Credit Protection Service (SPC).
How to sell more on Children's Day?
Like any other special date, Children's Day can be used strategically. Get ready to read a series of tips that will help you take advantage of this special occasion to boost your e-commerce sales!

Prepare your inventory to offer competitive prices
Children's Day has its own characteristics. It is a date with a high volume of toy sales , for example. Knowing which products sell the most during this period — the image above lists some of them — will help you prepare your stock with the right items. If possible, try to negotiate with your suppliers in advance to get more competitive prices. This will be good for you and your customers!

Invest in advertising
There is no shortage of platforms to promote your products: social networks , search engines, price comparison sites and even good old email. So, don't forget to create themed ads for Children's Day on the channels that are relevant to your online store. Check out some examples of excellent advertising channels:

Email: it is efficient and practically free of charge. There are free services that allow you to create and send emails to a large number of recipients. MailChimp is one of them. It is worth checking out!
Google Ads: advertising on today's largest search engine is essential to attract traffic to your website if you have your own e-commerce business. Here's how to get started!