AI content in the promotion of sites began to play a very important role in 2023. Artificial intelligence (AI) helps create high-quality content faster and more efficiently, allowing websites to optimize their online presence and achieve higher search engine rankings. Such content significantly optimizes the cost of writing texts, but how good or bad is it? What could be the consequences? Let's figure this issue out together.
Realities of AI content today in website promotion
AI helps automate the content creation process, reducing the twitter database burden on content managers and copywriters. Some SEO specialists say that AI has completely or partially replaced rewriting. But is it really so? Will the need for rewriters disappear? AI can be used to create drafts, generate content ideas, and check grammar and spelling. This allows teams to create more content in less time.
The principle of generating AI texts resembles T9 technology. After the prompt is formed, the system tries to guess which word or word combination can follow one another. But unlike ready-made words in the T9 system from the database in the AI generation, there may be variations depending on the sequence of prompts - this greatly distinguishes any AI. The principle of translation in AI also works in approximately the same way.
" T9 is a predictive text typing system for mobile phones. The name T9 comes from the English Text on 9 keys, i.e. text typing on 9 keys. T9 was developed by the company "Tegic Communications" and is used in mobile phones of most major manufacturers. Now T9 is the most popular system of predictive typing [ 1 ] ."
It turns out that AI content is like T9 on anabolic steroids and maximals. You can generate quite a lot without stopping. The use of such content leads to the increase of pages on various websites without certain quality control. And if the content is generated in the theme "Your Money Your Life" (YMYL)?
In principle, there are already cases where sites completely generated by AI become top, they collect traffic, even search traffic, but for some reason, after a certain time, their good ranking stops. Although the sites are in the index, they do not bring traffic. This applies to sites on new domains and on drops. Perhaps there are certain nuances with AI content. It's been too little time, less than a year, when sites with AI content began to appear en masse. Also, only 1 full Google Core Update in March 2023 has passed, maybe other Core Updates or Review Updates will show more information for analysis.