High Bounce Rate Causes

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Your website has been online for a while, you are getting good search engine rankings and the number of visitors is always increasing.

So far so good, you are satisfied with your hard work and enthusiastic about the traffic on your site, but analyzing the statistics of Google Analytics you have noticed the existence of the bounce rate , also defined bounce rate . If you want to understand more about this data, understand if that of your site is correct and not too high or too low, this article is for you.

how to lower a website's bounce rate
In this article I will explain what it is, what causes list of philippines consumer email a high or low bounce rate and the techniques to bring it back to normal levels.

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Conclusion
What is bounce rate?

I imagine that if you are here you already know the meaning, but it may be useful to go back to the definition offered by Google itself:

Bounce rate is the percentage of single-page visits, i.e. visits in which the person exits the site from the same page they entered without interacting with it.


To sum up: every time a user accesses one of your web pages and leaves without interacting (for example by clicking the “back” arrow on the browser) the bounce rate percentage increases.

Google Analytics Screenshot Regarding Bounce Rate Reduction
A small premise to avoid misunderstandings: if the bounce rate percentage is high, it should not be alarming in itself, because it must be contextualized with other parameters and related to the project analyzed.

As anticipated, the bounce rate is a parameter that must be taken into consideration with other website metrics and analyzed with awareness. The reasons for a bounce rate much above average can in fact be multiple and in some cases completely physiological.

Among these it is possible to mention: