It’s important to be clear about the core idea

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For example, try to avoid starting by saying “I want to do a map” or “I want to do an interactive infographic”. Let the idea lead to an appropriate format by asking yourself what the best way to communicate your idea is. This could lead to a range of options: Blog post Long-form guide Infographic Tweet thread Video Slidedeck Whitepaper The list can go on and you get the idea. You should still be aware of what content formats can work and keep an internal log of your campaigns to see which ones work best, but don’t let yourself get caught up in the format.


A successful campaign that was an interactive piece most likely worked because kenya phone number library the idea behind it was strong, not just because it was interactive. Don’t let the idea get lost Leading on from the previous point, it’s very easy for a core idea to be lost when it goes through the process of being designed and developed. If we imagine that the core idea has come from one or two people, who have then passed it along to a designer, maybe a developer and also other stakeholders who have given feedback, it’s very easy for the core idea to be diluted.


and why that idea is so crucial to the success of a campaign at all stages. When you brief a designer, start with the idea. When you pitch the idea to a stakeholder, start with the idea. When you start to do QA on designs and development environments, keep the core idea in mind. Be aware of restrictions The design and development of an idea can fall down very easily if you present something that can’t be executed on the company website.