However we find using data tends to be the most

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While this seems like a lot, this is the reality of building backlinks in the present day. For this reason, we wanted to aggregate the various steps in this comprehensive guide to show you how to generate backlinks using digital PR tactics. Types of digital PR campaigns In our experience, campaigns that use data points generally work the best in terms of getting coverage. By being data-driven, we’re helping journalists create a story by uncovering fascinating, new data that their readers likely don’t know about.


In addition, taking a data-based approach is a repeatable model. While an lebanon phone number library organization could partake in some newsworthy event (charitable event, merger, company announcement) these stories are difficult to repeat month after month. However, there is a lot of untapped data out from which to create stories. This approach ensures that you can consistently generate newsworthy campaigns without relying on external, third-party events. Of course, data campaigns aren’t the only way to generate digital PR and there are many other completely valid methods.


consistent and reliable. Existing data campaign In an existing data campaign, you’ll want to identify some type of data source you can use to find interesting insights as the premise of your content you’ll be pitching to journalists. For example, here’s a campaign we created for “The Best US Cities for Baby Boomers”. We gathered data on median home prices, jobs per 100,000 people, and the percentage of population that’s part of the Baby Boomer generation.