There are several types of pricing for website promotion:
Fixed-form services: this type of site promotion prices are set doctor database based on a certain package of services, which include standard promotion methods, such as keyword selection, content optimization, link building, position monitoring, improving the technical parameters of the site, etc.
Results-based pricing: This type of site promotion pricing is determined based on the results that have been achieved after the promotion work has been carried out. Usually, this approach is used in complex promotion projects, where it is possible to control traffic and conversion, as well as to ensure the optimal ratio of costs to the result.
Paying for traffic attraction - the client pays for attracted search traffic, and in certain models for PPC traffic together.
Payment for reaching certain positions in search engines. Usually we are talking about reaching the first page of the Google search engine (the so-called top 10) for certain queries. Sometimes we are talking about the top 5 or top 3 in search engines. It was the most popular and convenient method of interaction between clients and agencies at the beginning of the zeros, but currently few people work according to this financial model.
Percentage of sales - payment according to the RevShare or Hybrid model, this is how many eCom and iGaming affiliate programs, the so-called CPA Network, work. It is quite difficult to build such a model between the agency and the client directly due to the imperfection of the client's sales system, the lack of stable work with CRM, long-term contacts or fixed-term contracts. A percentage can be fixed from sales if you create a new business, where certain shares will be provided to each of the parties.
Fixed bonus from sales or leads - almost all COD CPA Networks work according to this principle, and in some cases it is possible to build work between the agency and the client.
Fixed payment for achieving goals: attracting the contact page, increasing conversions on the site, lead generation, etc.
Fee-by-hour services: This type of website promotion pricing is based on hourly or daily rates for SEO and promotion specialists. This can be useful if you want to order a specific service rather than a comprehensive promotion, or if you don't want to be limited by a certain budget. At the same time, it should be understood that different expenses can be paid separately: tools, services, software, link building , content, media, design, etc.
