echnical tasks and content writing are of great importance for the promotion of sites in search engines. Because of this, considerable attention should be paid to the delivery of correct tasks to copywriters. In this material, we have collected some notes and examples of what should be indicated in TK and articles, what quality the content should be. Let's figure it out together.
What quality should be the content at the output of the writer?
Uniqueness of at least 90%, better 100% for the promotion of any website;
All keywords are, of course, used in shareholder database the text at least once in the given form;
Key queries are used in headings;
Thematic keywords are also used. Keywords can be used with additional reasons / the grammatical form can be changed (so that the keywords are grammatically correct and sound natural);
The density of keyword groups is absorbed in 3%;
H2, H3, H4, H5, H6 are used;
The article is NOT written in one continuous paragraph;
The structure is clear and logical;
Each paragraph should ideally contain 3-4 (up to 5) sentences;
The facts and examples in the article are supported by informative screenshots, relevant charts, graphs, etc.
Marked or numbered lists must be used;
There are no grammatical, spelling, punctuation or stylistic errors.
Avoid writing in the first person.
An example of a technical task:
Blog page
Number of characters: 3000-5000 characters
Topic: Promotion in the regions and cities of Ukraine
Keywords:
The main ones:
promotion of sites in the regions
regional promotion of sites
promotion in the cities of Ukraine
regional search promotion
Additional:
promotion of sites in Lviv
promotion of sites in Khmelnytskyi
promotion of sites in Ivano-Frankivsk
promotion of sites in Kharkiv
promotion of sites in Lutsk
promotion of sites in Volyn
promotion of sites in Uzhhorod
promotion of sites in Ternopil
promotion of sites in Chernivtsi
Use in the first paragraph: regional promotion of sites
Meta title (if necessary): contains the key "regional site promotion", "site promotion in Ukraine"