List messages and reply buttons vs text-only messages
Text-only messages can be lengthy and confusing. List messages and reply buttons on WhatsApp are an easy and interactive way to help customers choose the next step on their journey. These types of messages also ensure your agents or chatbot receive the specific responses they need to further guide customers.
The best part? Interactive messaging options make it easy for customers to respond to messages in a timely manner while increasing customer engagement and conversions.
Key benefits of using list messages and reply buttons on WhatsApp include:
Increased communication efficiency – Make it easy for customers to quickly choose options suited for their needs when speaking with your chatbot or agents
Better business results – Experience significantly higher response and overseas chinese in worldwide data conversion rates compared to text-only messages
Unique journeys and experiences – Deliver a superior customer experience by combining list messages and interactive reply buttons within the same conversation
No template registration needed – Populate WhatsApp’s new message types in real time
List Messages: Empower customers to make decisions faster with predefined lists
Create lists and help your customers decide what actions they want to take next. Use list messages when you want to present several options such as:
Return requests
Appointment booking
Seating choices
Selecting nearby stores or locations
Take-out menus
Compared to text-only lists, WhatsApp’s list messages provide a simpler and more consistent format – and are most effective for menus with up to 10 options.
Reply Buttons: Speed up conversations with predefined replies
Reply buttons help customers choose from up to three options when talking to a chatbot or live agent.
They are best suited for situations where a generic response is not adequate and needs customer-centric, personalized responses such as:
Changing personal details
Reordering a previous order
Adding optional extras
Requesting a return
Using loyalty points
Choosing a payment method
Stickers: Enhance your messaging experience
Need an additional way to increase customer engagement? Now you can create your own stickers and make communication richer and more personal.
These new message types are currently available to all WhatsApp Business API users.
