In a digital marketing campaign, what is not measured does not grow

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With the 5 tools we've already talked about, you have everything you need to launch a digital campaign. A blog full of interesting content supported by social media , CTAs , and an email marketing strategy to drive traffic to your landing pages will cover all the fundamental aspects of a successful campaign. But what really matters with any of your digital activities is knowing whether your strategies are yielding results or not.

This is where the 6th and final tool in the kit comes in: analytics. The biggest advantage of digital marketing is that all of its aspects can be measured. When you start a digital campaign, you have the advantage of having a administration directors email database large amount of data at your disposal to make your decisions and determine which actions are giving the best results. In addition, this information is obtained in real time, so the evaluation becomes really effective and you can use real data to review each campaign, determine its ROI and take specific actions to correct or modify the course.

How many visitors did your website get this month? What are your biggest traffic sources? How many people read your articles? How many clicks did your CTAs get? What conversion rate do your landing page forms have? What is the open and click rate of your emails?

These are all key questions to analyze the effectiveness of your campaign. If you can answer them, you will have enough information to do a complete analysis and thus have an accurate idea of ​​the strengths and weaknesses of your actions. In addition, if you have the right information, you will be able to determine which medium is most effective for your business and make the most of your resources.

For example, after reviewing your blog data, you'll be able to see which content is the most consumed and which has attracted the most visitors. This will give you the guidelines to go deeper into the topic or create more related content. The same goes for the other tools you use. Using all the information you can obtain, you'll know how to modify your strategy to reach your audience with the right message.

The only problem with using analytics to examine a campaign is the analysis of the data obtained. Let's take an example: When reviewing your emails you might find that the last email sent had a click rate of 5%. Considering that the average varies between 2 and 5% this would mean that it was a resounding success. But to be sure of its effectiveness you need to know what those numbers correspond to. What if 90% of those clicks were made to subscribe? That would mean that the campaign was a failure.