HubSpot: What It Is and How It Can Contribute to Your Marketing Strategy

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Let's delve into all the possibilities offered by this platform and understand how they can be integrated into your b2b company's marketing plan, in today's article!


HubSpot: What is it?
HubSpot is a tool that integrates into a single platform all the activities iran phone number database necessary for the success of marketing, sales and Customer Care strategies.
In technical terms it is called a CRM , or Customer Relationship Manager , but it is much more than that! If set up correctly, in fact, this platform is able to revolutionize the approach that a b2b company has towards marketing and sales.

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Let's see together what HubSpot is capable of.

1. Live chat and chatbots
80 % of companies say that offering live chat support has been shown to have a strong positive impact on sales.

This messaging tool also allows you to interact with users who are already ready to buy. Usually, in fact, people who use chat to get in touch with a company are already at an advanced stage of their buyer's journey .

HubSpot offers the possibility to integrate these services on your site in a very intuitive and simple way. Just activate the function on the CRM, whether it is live chat or chatbot ; by setting it up correctly, you will be ready to start chatting with your potential customers!

2. Automatic lead nurturing
When a prospect fills out a form with their details, what happens next is of utmost importance. The lead nurturing process via follow-up emails plays a critical role in converting a lead into a customer, and HubSpot offers a simple and time-saving automation system.

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The automation process must be based on a personalization of the messages and contents that you want to propose to the email recipients .

The goal of your lead nurturing strategy should be to move as many leads as possible through their journey by providing them with relevant and interesting content aimed at conversion .