What is YouTube SEO or YouTube SEO

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YouTube SEO is the process by which you optimize your videos , playlists, and channel to rank high in YouTube search results.

In the same way that you work on search engine positioning on Google , on YouTube the objective is the same: to appear as high as possible.

Because if you achieve it, the results are very good for you, your brand and/or your company:

You get views on your YouTube videos and channel
You get more subscribers
And you can even monetize your videos .
Therefore, the SEO of your videos must be good (not over-optimized) and be consistent interior designers service email database with the rest of the website and brand positioning actions .

How do searches work on YouTube?
Before you start ranking your YouTube videos, you need to understand what YouTube searches and their algorithm are and how they work .

As you might have guessed, YouTube's algorithm cannot understand videos or the content they contain. That's why positioning on YouTube is based on complementary aspects that all videos you upload to the platform must include.

We will see them in detail later, but some of the most important ones are:

Video Title
Descriptions for videos
Tags or keywords on YouTube
The miniatures
Etc.
Based on these parameters, YouTube seeks to provide the most appropriate answers to your video searches.

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And to do this, it uses 3 main elements that allow it to classify all the videos (and position them or not):

The relevance of the video, that is, pure and simple SEO on YouTube. How it is configured and how the aspects mentioned above work: title, description, tags…
The Engagement or level of affinity with that video . That is, when a search is made on YouTube, the algorithm evaluates aspects such as the number of views that the videos have or whether users have watched them for a few minutes or in full.
Quality . Here, YouTube's algorithm uses experience, authority, and trustworthiness to display some videos preferentially over others.
Because of all this, you are probably starting to see that positioning on YouTube is not just about making a cool video and adding 4 keywords.

If you want to learn how to rank your videos on YouTube, you must earn their trust and generate authority before you start getting views and climbing the rankings.