Merging with other articles and redirection

[msthiramoni367]

The most recommended. Try to make sure that everything that is useful is material that can complement other content on your site. Once you have done this, don't forget to redirect the old content to the second one. Most likely, you will give the latter a good push, so this strategy is a win-win in every sense. This can also be the ideal solution (although not the only one) to correct cannibalizations , so you should always keep it in mind.

Inaction
This is most logical if you find yourself in cases like Scenario B. If you are sure that a content is not optimizable but it continues to bring a certain volume of traffic, it is best to focus your efforts on other content. Time is money and you should always prioritize where you see the greatest room for improvement.

Elimination
It is a perfectly logical option if you really believe that this content, chief of vp and training email lists in addition to not bringing you traffic, cannot contribute anything else. In this way, you will save Google time , since it will not spend crawling time on content that did not contribute anything to you. Always remember to redirect to avoid generating a 404, if possible to content or categories that are minimally related and that you already have on your site.

Questions I can ask myself to decide
Does my content still respond 100% to the user's search?
Is the content too short for that query, compared to the competition?
Can I add information of interest to the user?
Is there a good optimization for the keywords I am trying to rank for?
Can I include new related keywords that I haven't worked on? Switch to a more lucrative main keyword?
Can I improve the header structure used?
Can I include other content formats, such as audiovisual elements?

Other solutions for your content
If you feel like curating your content isn't going to make much sense, it's time to make other decisions . If your particular article or piece of content isn't attracting traffic, you might consider options like

As you can see, content curation is a relatively simple procedure with great potential, so it is worth investing resources in this task within your strategy .